http://www.youtube.com/watch?v=XQ7gZ_D_WMM
Codentify - Tobacco industry's way to boost production, disguised as a track & trace solution... the Codentify code on the pack is not linked to the code of the pallet/box. Hence, it doesn't inform the authorities where the product was diverted to illegal paths. Or in short - it has no real track and trace capabilities...
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